Our Logo
A number of clients and colleagues have commented on our logo.
Its focus, of course, is the sun. Although we usually
think of the sun as a source of light and warmth, and a symbol of all that is
good and enduring, the biblical quotation above reminds us that it is, in
reality, a transitory thing. Every day it rises and sets. On an annual basis its
distance from us is the basis of our changing seasons. The long-term cycle of
the sun-spots profoundly impacts upon a number of features of life on
earth.
Company fortunes also wax and wane. The brilliant performance
of today is rather less radiant tomorrow. But usually, renewal is
possible. The Company which is struggling to make its way today, can often
become the stellar performer of next year.
Our goal. as we have already mentioned, is to make it easier
for our clients to achieve their mission. Our logo seeks to capture this concept symbolically: